What is Digital Marketing? What are the Types of Digital Marketing?
Do you know what digital marketing is? What are the types of digital marketing, and how is digital marketing done? If you don't know, you can know the details in today's blog.
In today's era, the internet is a bit more popular, so we get the news of the whole world sitting at home. Due to which our standard of living has become very easy.
And at this time there are very few people who have not heard the word 'Digital Marketing'. Because, marketing is done in every field now. That too is digital marketing.
What is Digital Marketing?
Marketing done digitally to introduce or promote a product or band is called digital marketing. Let's give an example!
You buy a dress online, and usually you search on Google and order the required dress.
Or ordered from a page on Facebook. And you got your desired product and the medium through which you got the product is digital marketing.
Simply put, digital marketing is the promotion of your product or service online.
There can be many means of this promotion. In that case, social networks are a little more. Like Facebook, YouTube etc.
So I hope you got a little general idea about what digital marketing is. Read the entire blog to get a complete idea of what digital marketing is.
Explain with examples What is Digital Marketing
Digital marketing is the online marketing that is done using digital media to reach specific customers with the aim of growing a business.
Check out the example below to understand what digital marketing is in simple terms with an example explanation.
“A person has an e-commerce website. That is what we call online business. That person is running his online business.
But his business product is not getting any customer relative. So he started marketing to grow his business.
Now, as his business has grown, he is getting more customers through his sales.”
Surely you understand what marketing is? Or the power of marketing.
What is Marketing?
About marketing I have already said that the method used to inform people about a product or service is called marketing.
Hope you understand about marketing. When this marketing is converted into digital marketing then it is called digital marketing.
Marketing has many parts. The most popular or most effective marketing among these is social media marketing.
What are the Types of Digital Marketing?
We have so far understood that what is digital marketing? Now you may be wondering what are the types of digital marketing.
Actually! There are many ways to do digital marketing. But there are some of the most popular and effective digital marketing categories that are known to almost everyone.
Below are some of the best mediums of digital marketing:
- Social Media Marketing or (SMM)
- Search Engine Optimization (SEO)
- Content Marketing
- Affiliate Marketing
- (more)
What is Social Media Marketing?
Most of the popular marketing platforms are social media. Like Facebook, YouTube, Twitter, Instagram, Pinterest, Quora etc.
Now the question is what is social media marketing? If you want to know about social media marketing, you must first understand about marketing.
Social Media Marketing
Currently the most popular medium is social media. Where we constantly share our activities.
Like YouTube, Facebook, IMO etc. in Bangladesh. And its total amount is 75%. [Information News]
The marketing of products or services we promote through Facebook is part of Facebook marketing. And the marketing we do by sharing or promoting videos on YouTube is YouTube marketing.
In simple words, if you do digital marketing on every social media, then every marketing will be social media marketing.
Due to the widespread use of social media, the contribution of social media in digital marketing is extensive.
Search Engine Optimization or (SEO):
- On Page SEO
- Off Page SEO
Search Engine Optimization or (SEO) is the means by which your desired keywords are ranked on Google.
What is digital marketing to you? When it asks you to search and enter a site, which one do you click?
Simply click on the first one. And the process that site owners (owners) use to get to the first position is search engine optimization.
This includes paid keywords. In other words, Google will keep you in the top position in exchange for paying money. As long as you pay Google, Google will keep you on top.
There are two types of search engine optimization:
On Page SEO
Internal optimization of a web page to rank it is called onpage SEO.
It means that you are reading this post of mine now that it has been optimized internally to rank it.
Now you may have question in your mind what is meant by internal??
Here's the insider saying I optimized some places before publishing this post. Like Meta Title, Meta Description, Keyword Destination etc.
These optimizers are basically internal optimizers. Means the optimizations done before publishing a blog are internal optimizations. That is called on page SEO.
Off Page SEO
The optimization done after publishing an article to rank it without any internal changes is called Off Page SEO.
Backlinks are the most important part of off page SEO. Means linking one site's post to another site's post is called backlink.
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This Off Page SEO is again in two parts. First, White Hat SEO. Second, Black Hat SEO.
White Hat SEO means optimizing a website by following all the rules given by Google to rank it in Google.
If you follow all the rules given by Google and do off page SEO, it takes some time to rank in Google. But in that case, if the post is ranked in Google, it will be in the top position for a long time.
And, black hat SEO is to illegally get to the top position in a short time without following any rules of the search engine.
In this case, if the search engines understand that it is black hat SEO, then the site may have many problems. Even blocks the site completely.
Content Marketing:
Now that you are reading my article it is part of content marketing. Which is known as content writing.
Content marketing means discussing a product or service. By giving people the right idea about that product.
As you discuss your content, keep in mind that readers can be drawn in with a simple and beautiful presentation.
And buyers will be interested to know about that. This will increase the rank of your business or site.
And keep the review or comment option open to get feedback from customers or visitors. Then you can know the opinion of your visitors.
Affiliate Marketing:
Affiliate marketing means selling other people's products through yourself or marketing yourself.
Simply put, you have a product. I sold that product through me and took commission from you.
Currently most ecommerce sites have affiliate programs. In this, businesses can sell much more than the quantity. Due to which it is also quite popular.
So far we know what digital marketing is? and digital marketing tools.
Now talking about the need and potential of digital marketing? Let's talk a little about this.
Potential of Digital Marketing:
Internet subscribers in Bangladesh alone crossed 11 crore in 2020. And most of us are involved in some social network.
It is estimated that the number of internet users (mobile data) will double by 2030. From this it can be assumed that digital marketing is going to undergo a big change.
Generally we search on Google when we need something. Same goes for shopping.
Nowadays, people have lost interest in shopping by avoiding the hustle and bustle of the market. And in that opportunity, there is a big growth of digital marketing.
So it is natural to estimate the potential of digital marketing.
Essentials of Digital Marketing:
So far I know what is the potential of digital marketing. How much is the need for digital marketing now that there is so much potential?
Nowadays digital marketing has become an indispensable part. Around 70% of consumers in today's world search online before buying something.
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And among them most of the people order it amounting to 51%. If you want your business to keep up with the times then you must do digital marketing.
Otherwise you cannot survive. And because of this digital marketing, you can easily reach the customers, so your business will also increase.
FAQ: Can digital marketing be done with mobile?
If you have a question in your mind that you will do digital marketing with mobile then know the way to do digital marketing with mobile
The Future of Digital Marketing
When a person gets to know what digital marketing is, he gets interested in working in the digital marketing sector.
But at the root of everything is one question, and that is what is the future of digital marketing. The question is natural.
Because you want to build your career in a sector, it is best to start with a good understanding of that sector.
If you want to research the future of digital marketing then I would suggest you visit any marketplace.
Then go to that marketplace and search by writing digital marketing. Then you will see what kind of people are working in this sector and what kind of people are getting work.
I won't say more than that. Because practical research provides self-contained concepts.
Digital Marketing Course
Those who have realized the potential and need of digital marketing may want to take courses to learn digital marketing.
But since there is potential in digital marketing, it is not necessary to take such a course. In this case, you must keep in mind a good quality course so that you can do it.
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There are many digital marketing courses available in Bengali now. If you are looking for digital marketing course then go to google and search by typing “digital marketing course in bangla”.
Last words:
What is digital marketing here? And the means of digital marketing, possibilities and requirements of digital marketing are discussed.
Apart from this if you have any opinion you can share with us. Visit home page to know more about digital marketing।
